Zune is tune with a Zzz..

Microsoft’s “Zune” name is clearly “tune” with a “z”. But how much can you charge for that? Some naming companies are at their most creative when reverse engineering rationale for their creations. Landor can shovel pretty fast, but nobody can touch Lexicon.
From the San Francisco Chronicle, we give you the rationale behind the name “Zune”. Our comments in bold:
So, Microsoft has come out with its iPod killer, er, competitor, the Zune. That raises a question: Why did they call it Zune?

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